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A world in which to shine as they grow

At Miniland we believe that the world is a better place when being parents becomes a journey for growth where we free up all of our potential. It is a journey to discover, create and connect significant moments in the role of caring for and teaching our little ones. We have a plan: grow together while enjoying the journey, so all children grow and shine with their own light.

Our vision of a child's world

Build a better world for the community of parents and educators, a world in which future generations can achieve their noblest dreams and make them a reality. A world where being unique means shining with your own light

Brand Manifesto

Hello world, we are here to tell you:


We accompany every child from the moment they first open their eyes.

For Miniland, parenting and education symbolize the motors of the future.

Every child is a galaxy. And shines with his or her own light.


Caring for and teaching children does not mean protecting or indoctrinating them:It means admiring and connecting with them to let their talent flow.

And growth, a collective journey of discovery. We are a brand dedicated to the community of families and educators. It is time to celebrate that both we and they have our lives ahead.


And to create meaningful moments. We are Miniland and we have a plan:

Growing together and enjoying life.

So every child can grow with their own light.

The values that motivate us

We free up talent in community. We breathe fun. We care for experiences


Caring does not just mean protecting: it means admiring to encourage, connecting in a healthy, natural way to create difference day after day.


We create simple, intelligent solutions that encourage growth from a foundation of emotion and expertise.


The challenge of promoting diverse ways of exploring, discovering and awakening our talent. The certainty of knowing that anything is possible and dreaming further.


We play to learn skills and knowledge. We conceive of fun as a way of life.


The confidence of knowing. The exactitude of learning with a smile.


We conceive of the little ones' individual growth as a fluid journey encouraged by an entire community of parents and educators.


We free the talent in our community.
We nurture experience.

Our endorsements speak for us

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